The pace of modern life seems to quicken at any given moment. The events blur, reality reigns. Sustainability cannot exist without consumption. Storytelling. Quality over quantity. Consistancy, build a relationship, credibility. 

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EDUCATION

2003-2006     BACHELOR OF ARTS      BROOKS INSTITUTE OF PHOTOGRAPHY, VISUAL JOURNALISM

2001-2003     ASSOCIATE OF ARTS      SEATTLE CENTRAL COMMUNITY COLLEGE, RUNNING START PROGRAM

1999-2003     DIPLOMA                           BAINBRIDGE ISLAND HIGH SCHOOL

 
 
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R O Z A N N E   E D W A R D S

 

858-232-6473

WWW.ROZANNEEDWARDS.COM

ROZANNEDEDWARDS@GMAIL.COM

629 ROSEMONT STREET, LA JOLLA CA 92037

 

OBJECTIVE

Digital marketing and content creation specialist seeking a full-time career or contract work with a San Diego based agency, brand or business.

 

 

EDUCATION

2003-2006         Bachelor of Arts          Brooks Institute of Photography, Visual Journalism

2001-2003         Associate of Arts         Seattle Central Community College, Running Start

1999-2003         Diploma                        Bainbridge Island High School

 

 

QUALIFICATIONS

  • 3+ years social media management and consulting for brands, businesses and influencers.

  • Excellent content creation skills including writing and product/lifestyle photography.

  • Ability to prioritize, multi-task and excel under pressure with strong communication skills.

  • Commitment to follow-through from concept to final product in independent, team or

      leadership roles with a focus on efficiency.

  • Experience with web design, e-commerce integration, search engine optimization, analytics and key performance indicators to ensure growth and a high return on investment.

  • Manage teams of employees and interns to identify opportunities and develop strategies.

  • Production and implementation of content calendars using scheduling and analytics tools.

  • Meticulous attention to client/brand requests to develop strategies to support current      campaigns, sales goals and brand identity. Work closely to achieve and surpass target.

  • Convert followers to consumers with dynamic design centric media and a call to action.

 

 

TECHNICAL SKILLS

  •  Expert with Canon and Nikon camera systems and essential photographic equipment.

  •  Knowledge of multiple editing and layout platforms- including Adobe Creative Suite (Photoshop, Lightroom, Bridge, InDesign and Illustrator) on Mac and PC.

  •  Proficient with Microsoft Office (Word, Excel and Powerpoint).

  •  New and existing web design and ecommerce experience (Wordpress, Wix, Squarespace, BigCommerce, Shopify and Etsy).

  • Paid Ads on Instagram, Facebook + Pixel and Pinterest + Buyable Pins.

  • Knowledge of platform specific requirements for web, blogs, print and social media.

  • Utilize data/analytics tools to measure and optimize and effectively hone market dynamics       and target audience.  (Google Analytics, Platform Native i.e. Shopify, Hootsuite, Tailwind

  • Utilization of social scheduling tools such as Hootsuite, Tailwind and Falcon.

  • Experience with e-mail marketing platforms (constant Contact, MailChimp, Platform Native)

 

EMPLOYMENT

10/2014-Present Rozanne Edwards Media, Owner

Providing a wide range of media solutions including lifestyle and product photography, website and branding design (and redesign) and social media consulting or management. Committed to helping brands grow and embody their brand identity through consistent, custom content with results driven design and well-structured campaigns. Monitoring industry changes and utilization of analytics to give clients a high return on investment. Manage multiple clients, team members, event planners and other agencies requires excellent project management skills with great attention to detail, efficiency and communication. Clients include: Aqua-Aston Hospitality, PBS Hawaii, Girl Scouts of Hawaii, Circa Suzy at La Valencia Hotel, Prana Yoga Center La Jolla, Scripps Institution of Oceanography, etc.

 

05/2015-12/2016           Prana Yoga Center, Social Media Coordinator/Administrative Manager

Develop and promote campaigns across multiple platforms to generate sales both in-person and online. Manage media calendar and content creation for e-mail marketing, Facebook, Instagram, website, blog and printed collateral. Providing monthly analytics, website design and maintenance in addition to administrative services.

 

05/2015-10/2015           Studio M, Michael Spengler Photography, Studio Coordinator

Responsible for overseeing day-to-day operations and client needs at busy portrait and commercial photography studio. Managing and scheduling clients, interns, employees, freelancers, stylists, talent and photographers using SuccessWare software. Work directly with creative directors and production teams to complete shot lists for commercial clients. Duties include travel arrangement and permit logistics, asset sales, database management, invoice settlement, photo assisting and administrative work.

 

04/2011-04/2015           Beaumont’s Neighborhood Eatery, Server/Manager

Dual position. Front of house floor manager responsible for guest and employee satisfaction. Senior server in charge of new hire training with extensive menu knowledge and healthy competition to drive sales.

 

MEMBERSHIPS & CERTIFICATIONS

2009-Present                 American Photographic Arts- San Diego, Member

2011                               Bird Rock Yoga- Yoga Teacher Training, RYT200

2005                               PADI Certified SCUBA Diver

 

VOLUNTEER

2013-Present                Scripps Institution of Oceanography- 100islandchallenge.org

2015-Present                Ronald McDonald House Charities, Walk for Kids

2015                              Corazon de Vida, Orphans of Mexico

2014                              Ojai Rotary, Taste of Ojai

2014                              San Diego Junior League, Food & Wine Festival

2012-2013                     San Diego Oceans Foundation, Sustainable Seafood Gala

2007-2009                     La Jolla Historical Society, Secret Garden Tour                          

 

*Additional Employment History, Commercial Client List, Personal & Professional References Available Upon Request

 
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THANK YOU!

© ROZANNE EDWARDS MEDIA 2021

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