The pace of modern life seems to quicken at any given moment. The events blur, reality reigns. Sustainability cannot exist without consumption. Storytelling. Quality over quantity. Consistancy, build a relationship, credibility.
2003-2006 BACHELOR OF ARTS BROOKS INSTITUTE OF PHOTOGRAPHY, VISUAL JOURNALISM
2001-2003 ASSOCIATE OF ARTS SEATTLE CENTRAL COMMUNITY COLLEGE, RUNNING START PROGRAM
1999-2003 DIPLOMA BAINBRIDGE ISLAND HIGH SCHOOL
R O Z A N N E E D W A R D S
629 ROSEMONT STREET, LA JOLLA CA 92037
Digital marketing and content creation specialist seeking a full-time career or contract work with a San Diego based agency, brand or business.
2003-2006 Bachelor of Arts Brooks Institute of Photography, Visual Journalism
2001-2003 Associate of Arts Seattle Central Community College, Running Start
1999-2003 Diploma Bainbridge Island High School
3+ years social media management and consulting for brands, businesses and influencers.
Excellent content creation skills including writing and product/lifestyle photography.
Ability to prioritize, multi-task and excel under pressure with strong communication skills.
Commitment to follow-through from concept to final product in independent, team or
leadership roles with a focus on efficiency.
Experience with web design, e-commerce integration, search engine optimization, analytics and key performance indicators to ensure growth and a high return on investment.
Manage teams of employees and interns to identify opportunities and develop strategies.
Production and implementation of content calendars using scheduling and analytics tools.
Meticulous attention to client/brand requests to develop strategies to support current campaigns, sales goals and brand identity. Work closely to achieve and surpass target.
Convert followers to consumers with dynamic design centric media and a call to action.
Expert with Canon and Nikon camera systems and essential photographic equipment.
Knowledge of multiple editing and layout platforms- including Adobe Creative Suite (Photoshop, Lightroom, Bridge, InDesign and Illustrator) on Mac and PC.
Proficient with Microsoft Office (Word, Excel and Powerpoint).
New and existing web design and ecommerce experience (Wordpress, Wix, Squarespace, BigCommerce, Shopify and Etsy).
Paid Ads on Instagram, Facebook + Pixel and Pinterest + Buyable Pins.
Knowledge of platform specific requirements for web, blogs, print and social media.
Utilize data/analytics tools to measure and optimize and effectively hone market dynamics and target audience. (Google Analytics, Platform Native i.e. Shopify, Hootsuite, Tailwind
Utilization of social scheduling tools such as Hootsuite, Tailwind and Falcon.
Experience with e-mail marketing platforms (constant Contact, MailChimp, Platform Native)
10/2014-Present Rozanne Edwards Media, Owner
Providing a wide range of media solutions including lifestyle and product photography, website and branding design (and redesign) and social media consulting or management. Committed to helping brands grow and embody their brand identity through consistent, custom content with results driven design and well-structured campaigns. Monitoring industry changes and utilization of analytics to give clients a high return on investment. Manage multiple clients, team members, event planners and other agencies requires excellent project management skills with great attention to detail, efficiency and communication. Clients include: Aqua-Aston Hospitality, PBS Hawaii, Girl Scouts of Hawaii, Circa Suzy at La Valencia Hotel, Prana Yoga Center La Jolla, Scripps Institution of Oceanography, etc.
05/2015-12/2016 Prana Yoga Center, Social Media Coordinator/Administrative Manager
Develop and promote campaigns across multiple platforms to generate sales both in-person and online. Manage media calendar and content creation for e-mail marketing, Facebook, Instagram, website, blog and printed collateral. Providing monthly analytics, website design and maintenance in addition to administrative services.
05/2015-10/2015 Studio M, Michael Spengler Photography, Studio Coordinator
Responsible for overseeing day-to-day operations and client needs at busy portrait and commercial photography studio. Managing and scheduling clients, interns, employees, freelancers, stylists, talent and photographers using SuccessWare software. Work directly with creative directors and production teams to complete shot lists for commercial clients. Duties include travel arrangement and permit logistics, asset sales, database management, invoice settlement, photo assisting and administrative work.
04/2011-04/2015 Beaumont’s Neighborhood Eatery, Server/Manager
Dual position. Front of house floor manager responsible for guest and employee satisfaction. Senior server in charge of new hire training with extensive menu knowledge and healthy competition to drive sales.
MEMBERSHIPS & CERTIFICATIONS
2009-Present American Photographic Arts- San Diego, Member
2011 Bird Rock Yoga- Yoga Teacher Training, RYT200
2005 PADI Certified SCUBA Diver
2013-Present Scripps Institution of Oceanography- 100islandchallenge.org
2015-Present Ronald McDonald House Charities, Walk for Kids
2015 Corazon de Vida, Orphans of Mexico
2014 Ojai Rotary, Taste of Ojai
2014 San Diego Junior League, Food & Wine Festival
2012-2013 San Diego Oceans Foundation, Sustainable Seafood Gala
2007-2009 La Jolla Historical Society, Secret Garden Tour
*Additional Employment History, Commercial Client List, Personal & Professional References Available Upon Request